The changes in the cross-border e-commerce industry can be said to be the same year by year. What will happen in 2022? How should we choose several popular e-commerce platforms?
Amazon
Amazon is a global cross-border e-commerce platform, which is divided into many sites. Different sites operate independently. From the perspective of overall market share, Amazon has the largest market volume, and no one can compete with it. However, for the single-site operation mode, both the competitive pressure and the investment cost are relatively large, And the rate of Amazon's accounts being banned is also getting higher and higher, which is very unfriendly to novice sellers.
Lazada
Lazada focuses on the Southeast Asian market, and its major regions such as Thailand and Malaysia are the main markets. It is a platform of Alibaba group for Southeast Asia, which also shows that the Southeast Asian market has a good prospect. However, the customer unit price is relatively low at present, and there is space for sales to rise.
Do cross-border e-commerce platforms need account anti-association?
After introducing so many e-commerce platforms, I believe you have some understanding of some mainstream e-commerce platforms, but we also need to understand the "rules of the game" of its door. Since last year, major platforms have begun to crack down on illegal accounts on a large scale, and a large number of people's accounts have been banned. The reason is that most e-commerce platforms do not allow multiple accounts to be opened in one region, so a large part of the accounts is associated with multiple accounts.
Now many people will choose professional tools, such as Lalicat multilogin antidetect browser, which can effectively prevent the platform from detecting the account association by generating multiple browser profiles with different fingerprints and alleviate the risk control of the platform on the account to a great extent.
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